The Times of India (TOI) is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest selling English-language daily in the world. It is the oldest English-language newspaper in India, and the second-oldest Indian newspaper still in circulation since its first edition published in 1838. It is nicknamed as "The Old Lady of Bori Bunder", and is an Indian "newspaper of record".
Near the beginning of the 20th century, Lord Curzon, the Viceroy of India, called The Times of India "the leading paper in Asia". In 1991, the BBC ranked The Times of India among the world's six best newspapers. It is owned and published by Bennett, Coleman & Co. Ltd. (B.C.C.L.), which is owned by the Sahu Jain family. In the Brand Trust Report 2012, The Times of India was ranked 88th among India's most-trusted brands. In 2017, however, the newspaper was ranked 355th.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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