The Statesman is an Indian English-language broadsheet daily newspaper founded in 1875 and published simultaneously in Kolkata, New Delhi, Siliguri and Bhubaneswar. It incorporates and is directly descended from The Friend of India, founded in 1818. It is owned by The Statesman Ltd and headquartered at Statesman House, Chowringhee Square, Kolkata, with its national editorial office at Statesman House, Connaught Place, New Delhi. It is a member of the Asia News Network.
The Statesman has an average weekday circulation of approximately 180,000, and the Sunday Statesman has a circulation of 230,000. This ranks it as one of the leading English newspapers in West Bengal, India.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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