Punjab Kesari is a Hindi-language newspaper published from many centres in Punjab, Haryana, Rajasthan, Himachal Pradesh and Delhi in India. It is owned by the Punjab Kesari group (The Hindsamachar Ltd.). It is one of the four newspapers started by the group; the other three are Hind Samachar in Urdu, Jagbani in Punjabi languages and Navodaya Times in Hindi languages from Delhi NCR.
The newspaper was established by Lala Jagat Narain and later on his elder son Romesh Chander took over the reins. However, during the days of terrorism in Punjab, both were assassinated, in 1981 and 1984 respectively.
During those days of terrorism, Punjab Kesari continued to work against terrorism. The management also established Shaheed Parivar Fund (martyrs' welfare fund) to provide help to the terrorism-affected families.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
Punjab Kesari Epaper Download:
https://epaper.punjabkesari.in/
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