Madhyamam is a Malayalam-language newspaper published in Kerala, India, since 1987. It is India's first international newspaper. It was founded in 1987 by the Ideal Publications Trust. It has nine editions in India (seven in Kerala and one each in Mangalore and Bangalore) and its Persian Gulf edition Gulf Madhyamam has nine in the Middle East.
According to Indian Readership Survey 2009 and IRS 2010 Q4, it is the third popular newspaper in Kerala with a readership of 904,000 readers.
The newspaper and its team of journalists have secured nearly ninety awards including Ramnath Goenka Journalism Award, Statesman Award for Rural Reporting, PUCL Journalism Award for Human Rights, ESR World Journalism Prize and the Asian Development Bank Institute (ADBI) Developing Asia Journalism Award.
The newspaper has exposed multiple stories of land encroachments, farming frauds, and malpractices in the name of assisted fertility. It also exposed an alleged kidney racket in tribal settlements in Idukki district of Kerala prompting a public outcry[9] followed by an in-depth investigation by both the state government and the Indian Medical Association (IMA) into the incident.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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