Loksatta is a Marathi daily newspaper in Maharashtra, India. It is published by The Indian Express Group and was launched on 14 January 1948. Loksatta is published out of Mumbai, Pune, Nagpur, Thane, Palghar, Ahmednagar, Amravati, Aurangabad and Nashik. Established in 1948, on the Makar Sankranti day, Loksatta gained notability through coverage of Mahatma Gandhi's assassination and subsequent developments. The founder of the Indian Express Group, Ramnath Goenka, remained dedicated to Loksatta.
After remaining the largest circulated standard Marathi daily for many years, by later 1990s Loksatta saw competition from newer daily like Maharashtra Times. By 1997, it only had a circulation of 400,000 in Mumbai, Pune, Ahmednagar and Nagpur combined. However, Circulation increased in the 2000s after changes which included addition of various supplements and adding several new city editions for local news.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
Loksatta Epaper Download:
http://epaper.lokmat.com/index.php
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