Hari Bhoomi is a daily newspaper published in North and Central India. Established on 5 September 1996 as a weekly Hindi language newspaper, in November 1997, it was converted into a daily newspaper and was started in Haryana as the Hari Bhoomi 'Rohtak’ edition. With this edition the newspaper covered news from the whole state of Haryana. In April 1998 the media group started ‘Delhi’ edition to cover news from the capital of India, and NCR region including Faridabad and Gurgaon. In March 2001 the group entered into the Chhattisgarh and started Bilaspur Edition, after which in June 2002 it started its office in Bilaspur and started its Raipur Edition. With the Raipur Edition Hari Bhoomi also covers parts of Orissa.
In October 2008 HariBhoomi Jabalpur Edition began in Madhya pradesh. Later same year HariBhoomi Raigarh Edition started in Chhattisgarh.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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