Eenadu (lit. 'Today') daily newspaper is the largest circulated Telugu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey (IRS) Q1 2019, Eenadu ranks at number four among the Indian-language regional dailies with a total readership (TR) of 15,673,000. Eenadu ("this day" or "this country" in Telugu) was founded by Ramoji Rao in 1974. Eenadu later ventured into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and television (ETV). All the businesses are organized under the Ramoji Group.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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