Kasturi & Sons Ltd., (KSL) is the holding company of The Hindu group of publications. This organisation's first publication -- The Hindu, started as a weekly in 1878 then became a daily in 1889 is widely read and always trusted. The Hindu played a major role during the Indian Independence Struggle.
The corporate office of KSL is situated at Chennai (Madras), the cultural captial of India.With the spread of their offices in major cities of India, KSL publishes and distributes a number of group publications all over the country and abroad.
The correspondents all over the world bring the international news to the readers. The news and views enjoyed by readers through the print editions are now available to the Global readers through the Net editions of The Hindu and Business Line.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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