Amar Ujala is India’s 4th largest newspaper with a total readership of 4.70 crore readers as per the latest Indian Readership Survey (IRS). Amar Ujala has 21 editions, in 6 states and 2 Union Territories covering 179 districts. With a total daily readership of 4.70crore readers (Source: IRS2019Q2,TR), making it one of the most widely read broadsheet newspaper in India circulation base of 26.75 lakh copies (1.79 lakh copies of variant included) (Source: ABC January-June 2019) (RNI figures for Lucknow and Kanpur included), it covers Uttarakhand, Himachal Pradesh , Jammu and Kashmir,Haryana, Chandigarh, Punjab, Delhi NCR and Uttar Pradesh.
Amar Ujala publishes an 18-24 page daily issue with colorful and vibrant pages in every edition. In addition to the mainline newspaper and the city centric pull outs, Amar Ujala publishes several niche supplements focusing on topics like jobs and career, entertainment, women and many more. Amar Ujala's 'Manoranjan' is a 4-page weekly dose of entertainment that comes out every Sunday across all its editions. 'Rupayan', a 16-page weekly magazine is published every Friday. The supplement carries women-centric content including stories on food, fashion, beauty, home and interiors and many more across all 19 editions. Amar Ujala also publishes 'Udaan', a 16-page weekly magazine centering around education and career opportunities, published every Wednesday across all editions.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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